Together, they’re unveiling the Lids to Feed America program, in which consumer participation will drive Yoplait to donate up to $600,000 to local Feeding America® member food banks, including Houston Food Bank.
At a time when many things around the world and in Houston remain uncertain, food banks in the area continue to be a lifeline for many families when it comes to putting food on the table. Countless parents from Houston rely on local Feeding America® member food banks like Houston Food Bank to help provide nutritious food, including dairy, for their children to grow strong.
Starting this January, Yoplait is teaming up with Jennifer Lopez to help provide funds to food banks across the country like Houston Food Bank through the Lids to Feed America program. The program makes it easy for consumers in Houston to support local Feeding America member food banks like Houston Food Bank, where families can access essential foods. And it all starts with a short trip to the grocery store.
The duo is encouraging consumers to purchase their favorite Yoplait products with specially marked packaging or gold lids. Once home, they can simply scan and submit their receipt at YoplaitLids.com and enter their ZIP code. For every eligible product submitted Yoplait will donate ten cents to Feeding America, up to a total donation of $600,000.
About General Mills
General Mills is a leading global food company whose purpose is to make food the world loves. Its brands include Cheerios, Annie’s, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2020 net sales of U.S. $17.6 billion. In addition, General Mills’ share of non-consolidated joint venture net sales totaled U.S. $1.0 billion. As a founding partner of Feeding America®, General Mills and its brands including Yoplait, work to alleviate hunger, end food waste and sustainably increase food security. Through product donations to Feeding America food banks, General Mills has enabled more than 17 million meals in 2019, and its foundation has invested $1.4 million into MealConnect, Feeding America’s food recovery platform, to help reduce waste and connect surplus food to people facing hunger.
About Feeding America®
Feeding America® is the largest hunger-relief organization in the United States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 40 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.